Pilot-first B2B motion for apparel brands

Embedded virtual try-on for brands that need faster rollout and a cleaner path to measurable ROI.

The offer is intentionally narrow: onboard the brand, import the catalog, install the widget, configure placements, and review the onsite funnel. Consumer functionality stays live in the background, but it no longer leads the sales story.

What Changed

OnFits now leads with brand conversion software instead of marketplace, affiliate, or consumer subscription language. That makes the product easier to buy, implement, and evaluate.

Pilot Offer

One commercial motion

Pilot -> SaaS

Pilot window

30-45 days

Installation

Single JS snippet

Primary workflow

Catalog import + embed rollout

Decision point

Pilot KPI review

Success criteria

Signed pilots, live widget placements, reliable funnel tracking, and enough data to decide on recurring rollout.

Best Fit

Mid-market DTC apparel brands with meaningful ecommerce volume

Catalogs where shopper confidence and fit hesitation slow conversion

Teams that want a pilot before committing to a broader rollout

Merchants that need a brand-safe alternative to marketplace-style positioning

Capabilities

Everything public now points to the brand workflow that already exists in the product.

The emphasis is operational clarity, not platform sprawl. This is how you reduce friction for design partners and early pilots.

Brand workspace

Manage onboarding, billing activation, product readiness, and rollout settings from one dashboard.

JS embed rollout

Launch embedded try-on on PDP, cart, and selected placements with allowed-domain controls.

Recommendation overrides

Control the products and messages shown alongside the try-on experience.

Pilot funnel analytics

Monitor widget opens, try-on starts, completions, add-to-cart actions, and orders.

Rollout Path

One intake flow, one workspace path, one KPI story.

Dead waitlists and fake traction are gone from the main narrative. The job now is to move a brand from pilot request to working embed with as little ambiguity as possible.

1

Pilot intake

Share store details, product volume, and rollout goals through a real intake form tied to the brand sales workflow.

2

Workspace creation

Create the brand workspace for catalog management, embed configuration, and commercial setup.

3

Implementation

Import the catalog, install the snippet, enable placements, and configure recommendation behavior.

4

KPI review

Evaluate pilot performance, remove onboarding friction, and decide on the recurring SaaS plan.

Pilot Scorecard

Judge the first 45 days on launch speed, engagement quality, and commercial readiness.

The point of the pilot is not vanity traction. It is a defensible read on whether the brand should move into a recurring rollout plan.

Launch velocity

Time from intake to live widget on allowed domains, measured against the 30-45 day pilot target.

Engagement quality

Widget opens, try-on starts, completion rate, and placement-level engagement across the pilot funnel.

Commercial readiness

Enough signal from add-to-cart and order behavior to decide whether the pilot becomes recurring SaaS.

Start Here

Use the pilot request if you want rollout help. Use workspace creation if the brand team is already approved internally.

Existing consumer users can still access the app directly, but new brand acquisition should now come through this B2B path.